not a logo
a world built to last
For founders starting from scratch, or brands ready for a proper rebrand. We handle everything, from naming, positioning, tone of voice, visual identity, and the systems that hold it all together.
This is the full build. Strategy to identity.
PRICING
TIMELINE
DEPOSIT
UPON REQUEST
8 WEEKS
AVAILABILITY
3 SLOTS PER QUARTER
50% ON SIGNING
who is it for
The full build is for people who are ready to do it properly.
This is not for you if:
You need something fast and cheap to get started
You are not sure what your business actually is yet
You want a logo, not a brand
You are not ready to be challenged on your thinking
You expect one round of feedback and a final file
This is for you if:
You are launching something you have been looking forward to for a while
You are rebranding because your current brand has stopped working
You want a creative partner, not just a supplier
You understand that the brand is the business, not just the packaging
You are ready to make real decisions and commit to them
What's included
Everything. That’s the point!
Naming
01
If you do not have a name, or the one you have is not working, we find one that does. Distinctive, available, and built to last.
Brand Strategy
Positioning, mission, vision, ideal client profiles. The thinking that makes every design decision make sense and holds up when the business grows.
02
Tone of Voice
How your brand sounds in writing. What words it uses, what it avoids, and how it talks to the people it is trying to reach. Not a style guide. A real voice.
03
Visual Identity
04
Logo suite, colour system, typography, imagery direction. Three considered concepts, not random options. One direction built out properly.
Brand Guidelines
05
A document that actually gets used. Clear enough that anyone working on the brand knows exactly what to do and what not to.
Collateral-Applications
06
The brand applied to the real things. Packaging, stationery, social templates, pitch decks, whatever your world actually needs.
* Not every deliverable listed applies to every project. We scope each engagement around what your brand actually needs. If something is not relevant to your situation, we will tell you upfront and you will quoted accordingly.
eight weeks
No ambiguity, no surprises.
week 01 - Discovery
We ask the questions most people skip. Your business, your audience, your ambitions. We need to understand the whole thing before we touch anything visual.
week 02/3 - Strategy
Mission, vision, positioning, tone of voice, ideal client profiles, moodboards. The thinking that makes everything else make sense.
week 04/5 - Design
Three logo concepts, each rooted in the strategy. Not random options, but considered directions. We present, you respond honestly.
week 06/7 - Refinement
We take the chosen direction and build it out properly. Colour, typography, applications, the full visual world coming together.
week 08 - Delivery
Everything handed over, documented, and ready to use. Guidelines included. No loose ends.
*All timelines are indicative and depend on the responsiveness of both parties. Delays in feedback, approvals or content provision from the client's side will affect the delivery schedule accordingly. Late response fees may apply where project timelines are significantly impacted.
WORKING /with boucles project
Brand Universe ● Packaging ● Graphic Design
We worked with Beef Design Studio to transform a few basic ideas into a whole brand and the outcome was just excellent. Everything was top notch - the communication, the delivery, the attention to detail - it was a dream! They went over and above to deliver outstanding work on time and never got annoyed with all our little requests. They were patient with us throughout the whole process and helped us realise a vision for our brand that we never thought was possible.
SAMA MEIBAR - CEOBeef Studio was great to work with. They gave us the time to explain what we wanted and helped direct us whenever we were unsure how to proceed. Our creative director is a great listener and transforms ideas into designs very efficiently and with great creativity and attention to detail.
Christos Katsaris - DirectorREADY TO build something real?
Three Brand Universe slots per quarter. When they are gone, they are gone. If this is the right moment, do not waste it.