beneath the surface
Info
The concept arrived fully formed. A luxury lingerie brand built on a single, unwavering premise: every piece black or white, nothing else. The restraint wasn't a limitation. It was the whole point.
Beneath the Surface
Client
Services
Brand Strategy
Brand Launch
Andrea Daccak
Visual Identity
Packaging Design
Product Visualisation
Cynthia Bifani
Luxury Lingerie
Fashion
Industry
The Situation
The founder of Beneath The Surface arrived with a vision that was precise, considered, and completely her own. A luxury lingerie brand built around a single, disciplined premise: every piece, black or white only. No exceptions. No noise. The restraint was the point.
She didn't need us to find her brand. She needed us to execute it without losing what made it singular.
The CHALLENGE
Luxury lingerie is a saturated space. Standing out in it requires more than good taste, it requires conviction. The founder had that in abundance. Our job was to translate a tactile, sensory concept into a visual identity that carried the same weight on a logo, a label, and a piece of packaging as the product itself does against skin.
Black and white. Touch. Surface. Restraint. Everything had to earn its place.
WHAT WE DID
We delivered a full Brand Identity, including packaging. The visual language was built around two considered decisions. First, a simple circular emblem; a mark that feels complete, self-contained, and quietly confident. Second, a logo with a line running through it; a deliberate visual metaphor for surface, for what lies beneath, for the tension between what is seen and what isn't.
Nothing decorative. Every element in service of the concept.
THE RESULT
The client was delighted with the outcome, and has gone on to prove that great brand execution is only the beginning. Beneath The Surface has since produced multiple lingerie collections, maintaining the identity with a consistency that is genuinely rare. It looks exactly as the initial vision intended: luxe, put together, and unmistakably modern.
A brand made by a woman who knew what she wanted, for women who feel the same way.
The feeling: Luxurious, feminine, and modern without apology. A brand that understands the power of holding back.
They took my vision and turned it into something clean, sharp, and exactly in line with the direction I had in mind.
— Andrea Daccak, Founder
